Reaching Millions

Leadership and Business Development Conference 

2023 Speakers

Marcia Griffin
Founder & President
HomeFree-USA

Julienne Joseph
Chief of Staff
U.S. Department of Housing and Urban Development

David Berenbaum
Deputy Assistant Secretary
U.S. Department of Housing and Urban Development

Raudy Perez
Senior Director, Global Talent Acquisition Sourcing and External Partnerships
Experian

Letania Gonzales
Housing Outreach Manager
Freddie Mac

Andrew Mellen
CEO
The Most Organized Man in America

Lisa Rice
2nd President and CEO
National Fair Housing Alliance

Otis Rolley
President of the Wells Fargo Foundation, Head of Philanthropy and Community Impact

Ebony Thomas
President
Bank of America Charitable Foundation

Dr. Joe Esposito
CEO
Dr. Joe

Tirrell D. Whittley
CEO
Liquid Soul Media

Malik Yoba
Founder/CEO
Yoba Development

Jamal Bryant
Pastor, Activist, Author
New Birth Missionary Baptist Church

Deborrah Ashley
LinkedIn Expert
Level Up Executive Branding

Shane Harris
Social Responsibility and Partnerships
Prudential

Kevin Ball
CEO 
Thinking Visibly Consulting

Lynette Bell
President 
Truist Foundation

Dr. Frederick Haynes III
President
Rainbow PUSH Coalition

Russell Palmer
VP, Head of Affordable Programs & Steps to Homeownership
Chase

Agenda

Sunday, September 24

1pm–5pm
Registration
Location: Whitley Prefunction
3pm–5pm
Welcome to Atlanta: A “Real” Conversation with HUD Senior Leaders
Location: Plaza II & III
Presenter: Julienne Joseph, Chief of Staff – U. S. Department of Housing and Urban Development            
Speaker: David Berenbaum, Deputy Assistant Secretary for Housing Counseling -U. S. Department of Housing and Urban Development
Speaker: Phyllis Ford; Deputy Director, Oversight & Accountability Office of Housing Counseling -U. S. Department of Housing and Urban Development
Powered by: HomeFree-USA 
5:30pm–7pm
Welcome Reception 
Location: Legacy Ballroom 
Soulful Music to Uplift Your Spirits 
Distribution of the HomeFree-USA President’s Award  
Award Recipient: Connie Wright, SVP, Housing Access, & Affordability – Wells Fargo 
Powered by: Wells Fargo  

Monday, September 25

7am–8am
Breakfast
Location: Legacy Ballroom 
Powered by: Flagstar Bank
8am–2pm
Registration
Location: Whitley Prefunction 
8:15am–9:15am
Morning Breakout 1 - Experian : Credit Tools to Make You & Your Clients Stronger 
Location: Plaza II & III
Speaker: TJ Mercer, Senior Director, DEI Consumer Inclusion - Experian
Powered by: Experian 

Morning Breakout 2 - Freddie Mac : Building Blocks to Wealth
Location: Salon III, IV & V    
Speaker: Letania Gonzales; Housing Outreach Manager - Freddie Mac
Powered by: HomeFree-USA 
Morning Breakout 3  - Partner with Federal Home Loan Bank to Advance Your Community 
Location: Plaza I 
Speaker: Tomeka Strickland; SVP, Director of Community Investment Services – Federal Home Loan Bank of Atlanta 
Powered by: Federal Home Loan Bank of Atlanta 
9:15am–9:30am
Break
9:30am–10am
Welcome to Reaching Millions 2023  
Location: Whitley Ballroom 
Marcia Griffin, President & CEO; HomeFree-USA
Powered by: Wells Fargo 
10am–10:45am
Plenary  
Eight Deadly Time Thieves That Control Your Life & Hinder Your Productivity
Location: Whitley Ballroom  
Speaker: Andrew Mellen; CEO - The Most Organized Man in America
Powered by: PNC 
10:45am-11am
Break
11am–11:40am
Plenary  
How to Increase The Financial Trajectory of People of Color
Location: Whitley Ballroom 
Speaker: Pastor Jamal Bryant; New Birth Missionary Baptist Church
Powered by: Citi 
11:45am–12:20pm
Plenary  
Creating Non-Profit Efficiencies & Production
Location: Whitley Ballroom  
Speaker: Kevin Ball; CEO, Thinking Visibly Consulting
Powered by: Truist
12:30pm–1:15pm
Lunch
Location: Legacy Ballroom
Powered by: Federal Home Loan Bank of Atlanta
1:15pm–1:25pm
Distribution of Awards
Location: Legacy Ballroom
Award Recipients: Cambridge Credit Counseling, H.E.L.P. CDC, National Faith Homebuyers, & Experian 
1:35pm–2pm
Fair Housing Discrimination: What Role Can You Play
Location: Legacy Ballroom 
Speaker: Lisa Rice; President & CEO, Fair Housing Alliance
2pm–2:15pm
Break
2:15pm–5pm
World of Coke Exhibition Tour 
Powered by: Truist 
2:15pm–3:15pm
Afternoon Breakout 1 - How Reverse Mortgages Help Homeowners: Myths to Overcome
Location: Plaza I 
Speaker: Bill Packer, COO – Longbridge Financial  
Powered by: Longbridge Financial

Afternoon Breakout 2 - How AI Can Amplify Your Marketing Production
Location: Plaza II & III
Speaker: Howard White, Chief Idea Implementor - TOP Choice Promo 
Powered by: Mr. Cooper
5:30pm–7:30pm
Sponsor Reception - A Reception to Celebrate Industry Giants: Be Introduced to Vantage Score 
Location: The Gallery 
Powered by: Vantage Score
6pm–7pm
Meet & Greet with Peers and Industry Leaders
Ice Cream Social
Location: Whitley Prefunction
Powered by: Bank of America 

Tuesday, September 26

7am–8am
Breakfast
Location: Legacy Ballroom
Powered by: Ocwen 
7:30am–3pm
Registration
Location: Whitley Prefunction
8:15am–9:15am
Morning Breakout 1 - Revitalizing our Neighborhood: National and Local Solutions to Turn Seekers into Homeowners
Location: Plaza I  
Speakers: Kathy Cummings- SVP; Home Loans Fair Lending - Bank of America 
AJ Barkley -Head of CRA & Neighborhood &Community Lending – Bank of America  
Powered by: Bank of America 
 
Morning Breakout 2 - How Can PNC Mortgage Work with You
Location: Plaza II & III
Speaker: William Hendrix - Griffin; Senior VP Affordable Lending  Executive
Powered by: PNC 
9:15am–9:30am
Break
9:30am–10:25am
Plenary 
What is YOUR Assignment: Can You Stay the Course
Location: Whitley Ballroom  
Speaker: Rev. Dr. Frederick Haynes, President; Rainbow PUSH Coalition
Powered by: Prosperity Home Mortgage 
10:25am–10:45am 
Break
10:45am–11:45am 
Foundation Panel - A Real Conversation from Foundation Executives: Who Gets Business & Who Doesn’t
Location: Whitley Ballroom  
Speakers: Ebony Thomas -Bank of America Foundation
Otis Rolley – President of the Wells Fargo Foundation, Head of Philanthropy and Community Impact
Lynette Bell – President, Truist Foundation
Powered by: Experian 
11:45am–12pm 
Break
12pm–12:30pm 
Lunch
Location: Legacy Ballroom
Powered by: Flagstar Bank 
12:30pm–12:45pm
Distribution of Awards
Location: Legacy Ballroom 
Award Recipient: David Dworkin
12:45pm–1:20pm
The Blueprint for Black Wealth 
Location: Legacy Ballroom 
Speakers: Shané Harris, President - The Prudential Foundation  
Dr. DeForest Soaries, Author, and Public Advocate 
Powered by: PNC
1:15pm–1:30pm
Break
1:30pm–2:30pm
Afternoon Breakout 1 - What You Don’t Know About Your Health May Kill You
Location: Plaza II & III 
Speaker: Dr. Joe Esposito; Nutritionist
Powered by: Vantage Score

Afternoon Breakout 2 - Keys to Building Your Brand on LinkedIn
Location: Plaza I
Speaker: Deborrah Ashley; LinkedIn Expert
Powered by: Mr. Cooper 
Afternoon Breakout 3   - Chase Steps to Homeownership 
Location: Salon III, IV & V 
Speaker: Russell Palmer, VP, Head of Affordable Programs & Steps to Homeownership - Chase 
Moderator: Audrelle Brown 
Powered by: Chase 
2:30pm–3pm
Break 
3pm–3:30pm
Afternoon Plenary
Lessons from a Hollywood Marketing Executive 
Location: Whitley Ballroom  
Speaker: Tirrell D. Whittley; CEO - Liquid Soul Media
Powered by: Truist 
3:30pm–4:30pm
Afternoon Plenary 
Our Impact in the Community  
Location: Whitley Ballroom  
Speakers: Citi, Flagstar Bank, Benchmark, Prosperity Bank, TD Bank, Wells Fargo 
Powered by: HomeFree-USA 
4:30pm–4:45pm
Break
4:45pm–5:30pm
Peer to Peer Collaborations:  Best Practices

Peer to Peer Breakout 1 - Marketing with Zest: Proven Results & More
Location: Plaza II & III 
Moderators: Milan Griffin; Chief People Officer – HomeFree-USA 
Monda Webb, Affordable Lending Manager - Freddie Mac 
Heather Battaglia, Head of CRA Strategy & Execution - Citi 

Peer to Peer Breakout 2 - Great Ways to Build Private Sector Partnerships
Location: Plaza I  
Moderators: Tamara King; Vice President, Strategic Industry Engagement – Mortgage Bankers Association
Connie Wright, SVP, Housing Access, and Affordability – Wells Fargo 

Peer to Peer Breakout 3 - Housing Development Tips You May Not Know
Location: Salon III, IV & V 
Moderators: Christopher Tyson; President- National Community Stabilization Trust  
Marcos Morales; Executive Director - Hogar Hispano Inc. 
Peer to Peer Breakout 4 - Pros & Cons of a CDFI
Location: Salon I 
Moderator: Yves Mombeleur; Managing Director – FVLCRUM 
7pm–9pm
Ladies of Soul with Tributes to Whitney Houston & Aretha Franklin
Plus! A Laugh Out Loud Lip-Synching Contest
Location: Legacy Ballroom
Powered by: U.S. Bank

Wednesday, September 27

7am–8:15am
Breakfast
Location: Legacy Ballroom 
Powered by: Vantage Score 
8:30am–9:45am
Private Executive Roundtables 
- Wells Fargo - Location: The Gallery  
- Truist - Location: Salon IV
- Chase - Location: Salon V
- Citi - Location: Salon III
Powered by: Mr. Cooper
9:45am–10am
Break 
10am–11:20am
Closing Plenary
Transforming Neighborhoods with Passion & Purpose 
Location: Whitley Ballroom 
Speaker: Malik Yoba 
Powered by: Wells Fargo 
11:20am–11:50am
Closing Words of Wisdom to Carry to 2024 
Speaker: Marcia Griffin  
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